Too busy for sales? You're not alone.

If you ever find yourself thinking, "We just don’t have time for sales," you’re in excellent company. In fact, I’d be rich if I had a dollar for every time a business owner said that to me. (I’d at least have a solid coffee fund.)

You’re flat out delivering for clients, wrangling your team, keeping operations afloat, and occasionally remembering to eat lunch. Somewhere in that chaos, sales is meant to be happening too. But in reality? It often gets bumped to the bottom of the list. Then, when things slow down, it's panic stations and everyone suddenly remembers sales exists. Sound familiar?

This kind of reactive cycle is incredibly common. And no, it’s not because anyone is lazy or doing it wrong. It’s just what happens when your business is growing and your brain is juggling twelve things at once.

The downside? That cycle leads to unpredictable revenue, stressy dry spells, and a constant sense that you’re playing catch-up with your own business.

What actually works is giving sales the same kind of love and attention you give your clients. That might look like carving out a bit of protected time each week, setting up a process for follow-up that doesn’t live in someone’s head, or bringing in some external help to keep things moving while you get on with the things only you can do.

One business I work with used to call their sales pipeline the "ghost town". It was full of tumbleweeds for weeks, then suddenly flooded with interest when they remembered to do something about it. Once they brought in proper support to run that part consistently, things finally evened out. No more boom and bust, just a nice steady rhythm. Like a metronome, but less annoying.

If sales keeps slipping down your list, you’re not broken, and you’re definitely not the only one. The good news is, with the right rhythm in place, it doesn’t have to be a scramble. And yes, you can still forget lunch occasionally – we’re only human.