Why sales feels like a rollercoaster (and what can help)

Ever feel like your sales process runs in bursts? One month you’re full steam ahead, next thing you know it's tumbleweeds and the eerie sound of silence. You’re not imagining it, and you’re definitely not alone.

Most businesses don’t have a sales problem, they have a consistency problem. Think of it like trying to get fit by doing one huge workout every three months and wondering why your jeans still don't fit right.

Here’s how it usually goes. Things get quiet, so you panic-hustle. Emails fly out, calls are made, you're suddenly best mates with your CRM again. You land some work, breathe a sigh of relief, then get stuck into delivering it. Sales takes a back seat, things go quiet again, and the cycle starts all over. It’s like Groundhog Day with slightly more coffee.

This stop-start rhythm is exhausting. It makes planning a headache, growth unpredictable, and cash flow something you only whisper about in budgeting meetings.

But here’s the thing, consistency in sales isn’t about becoming a sales machine who never sleeps. It’s about building a rhythm that works even when you're busy and would rather be doing literally anything else.

For some businesses, that means carving out just a bit of time each week that's dedicated to sales, no matter what. For others, it means bringing someone else in to keep that wheel turning, especially when your to-do list starts to look like a mini novel.

Either way, the goal is the same, to create momentum that doesn’t keep stalling. Because when sales is quietly humming along in the background, you can focus on doing your thing without constantly asking, "Where's the next job coming from?"

If your sales has felt more rollercoaster than reliable lately, it doesn’t mean you’re doing it wrong. It might just mean it’s time for a new ride. One that doesn’t make you feel like you need a seatbelt and a stress ball.



Small changes can make a big difference, and no, none of them involve shouting "ACT NOW" into the void.